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Digital Glossary


When a user does not complete a transaction.

AB Testing 

AB testing refers to two different versions of a page or a page element such as a heading, image or button. AB testing is aimed at increasing page or site effectiveness against key performance indicators including click through rates, conversion rates and revenue per visit.

Above the fold

A term derived from printed media, which is used to indicate whether a banner advertisement or other content is displayed on a web page without the need to scroll.

Access Platform 

A method for customers to access digital media. Depending on usage of term, it may consist of hardware and or a browser.

Access Provider 

A company providing services to enable a company or individual to access the Internet. Access Providers are divided into Internet service providers (ISPs) and online service providers (OSPs).

Active server page ASP 

A type of HTML page (denoted by an .asp file name) that includes scripts (small programs) that are processed on a web server before the web page is served to the user’s web browser.


A programming language standard developed by Microsoft, which permits complex and graphical customer applications to be written and then accessed from a web browser.

Ad Creative 

The design and content of an advert.

Ad Inventory 

The total number of ad impressions that a web site can sell over time (usually specified per month).

Ad Rotation 

When advertisements are changed on a website for different user sessions. This may be in response to ad targeting or simply displaying different advertisements from those on a list.


Also called Merchant, Retailer, E-retailer, or Online Retailer. Any website that sells a product or service, accepts payments, and fulfills orders. An advertiser places ads and links to their products and services on other websites (publishers) and pays those publishers a commission for leads or sales that result from their site.


Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term “advergames�? was coined in January 2000 by Anthony Giallourakis who purchased the domain names along with (Wikipedia)

Ad Impression   

An advertisement impression transpires each time a consumer is exposed to as advertisement (either appended to an SMS or MMS message, on mobile web (WAP) page, within a video clip, or related media).

Ad Serving   

Delivery of online adverts to an end user’s computer by an ad management system. The system allows different online adverts to be served in order to target different audience groups and can serve adverts across multiple sites. Ad Technology providers each have their own proprietary models for this.

Ad Unit 

Any defined advertising vehicle that can appear in an ad space inside of an application e.g. for the purposes of promoting a commercial brand, product or service.

Affiliate Marketing   

An affiliate (a web site owner or publisher), displays an advertisement (such as a banner or link) on its site for a merchant (the brand or advertiser). If a consumer visiting the affiliate’s site clicks on this advertisement and goes onto perform a specified action (usually a purchase) on an advertisers site then the affiliate receives a commission.


The set of ‘rules’ a search engine may use to determine the relevance of a web page (and therefore ranking) in its organic search results. See also organic search results and Search Engine Optimisation.

Application Service Provider (ASP)   

An online network that is accessible through the Internet instead of through the installation of software. It is quickly integrated with other websites and the services are easily implemented and scalable.


A picture or cartoon used to represent an individual in chat forums, games or on a website as a help function.


The transmission rate of a communication line- usually measured in Kilobytes per second (Kbps). This relates to the amount of data that can be carried per second by your internet connection. See also Broadband.


A long, horizontal, online advert usually found running across the top of a page in a fixed placement. See also Universal Advertising Package, embedded formats.


Broadcasters Audience Research Board is responsible for the measurement of TV viewing.

Behavioural Targeting   

A form of online marketing that uses advertising technology to target web users based on their previous behaviour. Advertising creative and content can be tailored to be of more relevance to a particular user by capturing their previous decision making behaviour (e.g. filling out preferences or visiting certain areas of a site frequently) and looking for patterns.


An online space regularly updated presenting the opinions or activities of one or a group of individuals and displaying in chronological order.


An internet connection that is always on and that delivers a higher bit rate (128kbps or above) than a standard dial-up connection. It allows for a better online experience as pages load quickly and you can download items faster.

Business to business classifieds   

Classified advertising that is directed towards business customers.


A square online advert usually found embedded within a website page. See also Universal Advertising Package, embedded formats. Affiliate Marketing 


When a streaming media player saves portions of file until there is enough information for the file to begin playing.

Cache Memory   

Used to store web pages you have seen already. When you go back to those pages they’ll load more quickly because they come from the cache and don’t need to be downloaded over the internet again.

Call to Action (CTA)     

A statement or instruction, typically promoted in print, web, TV, radio, on-portal, or other forms of media (often embedded in advertising), that explains to a mobile subscriber how to respond to an opt-in for a particular promotion or mobile initiative, which is typically followed by a Notice (see Notice).


When a user interacts with an advertisement and clicks through to the advertiser’s website.

Click-through rate (CTR)     

Frequency of Click-throughs as a percentage of impressions served. Used as a measure of advertising effectiveness.

Click to Call     

A service that enables a mobile subscriber to initiate a voice call to a specified phone number by clicking on a link on a mobile internet site. Typically used to enhance and provide a direct response mechanism in an advertisement.


An amount of income received by a publisher for some quantifiable action such as selling an advertiser’s product and/or service on the publisher’s website.

Content sponsorship   

Advertiser sponsorships of content areas (e.g. entire website, homepage or a specific channel) to include the total value of the package including any embedded or interruptive formats. This category also includes revenue related to email advertising or prioritised listing of results in search engines that are included as part of the sponsorship deal.

Contextual advertising   

Advertising that is targeted to the content on the Web page being viewed by a user at that specific time.


A small text file on the user’s PC that identifies the user’s browser and hence, the user so they are ‘recognised’ when they re-visit a site e.g. it allows usernames to be stored and websites to personalise their offering.

Consumer classifieds (Jobs & recruitment)   

An advertiser pays for space to display a classified ad relating to jobs and recruitment. Although some of these may include images, we think of classifieds as being listings rather than graphical adverts, in a way that mirrors the classified adverts you find in the regional and national press. Unlike search advertising, classified ads are typically listed according to a common category (in this case recruitment) and quite often on a website that is dedicated solely to that category.

Consumer classifieds (All other listings)     

Classified adverts relating to any category beyond recruitment – e.g. automotive. Reported revenues should relate only to the direct cost of listing the advert rather than money generated from additional services.

Conversion rate 

Measure of success of an online ad when compared to the click-through rate. What defines a ‘conversion’ depends on the marketing objective e.g. it can be defined as a sale or request to receive more information…etc.

Cost per Action (CPA)

A pricing model that only charges advertising on an action being conducted e.g. a sale or a form being filled in.

Cost per Acquisition (CPA) 

Cost to acquire a new customer.

Cost per Click (CPC)    

The amount paid by an advertiser for a click on their sponsored search listing. See also PPC.

Cost per Mille (CPM) / Cost per Thousand (CPT)       

Online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM). It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad. (Wikipedia definition)


Customer Relationship Management.

Deep-linking Advert   

Linking beyond a home page to a page inside the site with content pertinent to the advert.

Display advertising on email 

Advertising that appears around the unrelated editorial content of email newsletters. This can take the form of embedded formats like banners, or as sponsorship, and includes both opt-in (sent to customers specifically requesting it) and opt-out (sent to customers with the option to be removed at their request) emails.

Domain Name     

The unique name of an internet site e.g.


The technology that allows users to store video content on their computer for viewing at a later date. Downloading an entire piece of media makes it more susceptible to illegal duplication.


Digital Rights Management is a set of technologies used by publishers and media owners to control access to their digital content. Access can be limited to the number of times a piece of content is accessed from a single machine or user account; the number of times access permissions can be passed on; or the lifespan of a piece of content.

Dynamic Ad Delivery 

Based upon predetermined criteria, Dynamic Ad Delivery is the process by which a mobile advertisement is delivered, via a campaign management platform, to a publisher’s mobile content.

E-Commerce (Electronic Commerce)

Business that takes place over electronic platforms, such as the Internet.

Email bounced 

Those emails sent as part of a mailing distribution which did not have a valid recipient email address and so generated a formal failure message. (ABC Electronic jargon buster definition)

Embedded format

Advertising formats that are displayed in set spaces on a publisher’s page. See also banners, skyscrapers, button.


Emoticon symbols are used to indicate mood in an electronic mode of communication e.g. email or instant messenger. 


The conversion of an analogue signal to a digital format.

EPC (Average Earnings Per One Hundred Clicks)

A relative rating that illustrates the ability to convert clicks into commissions. It is calculated by taking commissions earned (or commissions paid) divided by the total number of clicks times 100.

Electronic Programme Guide (EPG)

Is the electronic version of a television schedule showing programme times and content on the television screen or monitor. In the case of VOD, an EPG displays the content of all of the services available to a subscriber.

Expandable banner/skyscraper 

Fixed online advertising placements that expand over the page in the response to user action e.g. mouseover. See also Rich Media.

Firewall Software 

Provides security for a computer or local network by preventing unauthorised access. It sits as a barrier between the web and your computer in order to prevent hacking, viruses or unapproved data transfer.


Web design software that creates animation and interactive elements which are quick to download.

Flash impression

The total number of requests made for pages holding flash-based content by users of that site in the period being measured. (ABC Electronicjargon buster definition)


The process of only showing adverts to people on a website and in search engines based on their physical location. This could be done using advanced technology that knows where a computer is located or by using the content of website to determine what a person is looking for, e.g. someone searching for a restaurant in Aylesbury, Buckinghamshire.


General Packet Radio Service or ‘2.5G’ is an underlying mechanism for the networks to deliver Internet browsing, WAP, email and other such content. The user is ‘always connected’ and relatively high data rates can be achieved with most modern phones compared to a dial-up modem. Most phones default to using GPRS (if capable), and Incentivated is able to develop services that utilise this delivery mechanism.

Graphic Banners 

A graphic mobile ad represented by a banner featuring an image. Similar to a web banner but with lower size constraints (See Banner).


Global Standard for Mobiles. The set of standards covering one particular type of mobile phone system.


A single request from a web browser for a single item from a web server.

Hot spotting 

The ability to add hyperlinks to objects in a video that enable viewers to tag a product or service. Hot spotting can be used as a direct response mechanic in internet video.


Stands for HyperText Markup Language, which is the set of commands used by web browsers to interpret and display page content to users. (ABC Electronic jargon buster definition)

Image Ad 

An image on a mobile internet site with an active link that can be clicked on by the subscriber. Once clicked the user is redirected to a new page, another mobile internet site or other destination where an offer resides.


The metric used to measure views of a webpage and its elements- including the advertising embedded within it. Ad Impressions are how most online advertising is sold and the cost is quoted in terms of the cost per thousand impressions (CPM).

Instant messaging   

Sending messages and chatting with friends or colleagues in real-time when you are both online via a special application.

Interruptive formats   

Online advertising formats that appear on users’ screens on top of web content (and sometimes before web page appears) and range from static, one-page splash screens to full-motion animated advertisements. See also overlay, pop-up.

Interstitial Ads 

Which appear between two content pages. Also known as splash pages and transition ads. See also Rich Media

Internet Protocol TV (IPTV)  

The use of a broadband connection to stream digital television over the internet to subscribed users.

Integrated Services Digital Network (ISDN) 

High-speed dial-up connections to the internet over normal phone lines.

Internet Service Provider (ISP) 

A company which provides users with the means to connect to the internet. e.g: eircom, UPC, Vodafone


IAPI is the representative body for Irish advertising agencies in Ireland.

IP address 

The numerical internet address assigned to each computer on a network so that it can be distinguished from other computers. Expressed as four groups of numbers separated by dots.

Keyword marketing 

The purchase of keywords (or ‘search terms’) by advertisers in search listings. See also PPC.

LAN (Local Area Network)   

A group of computers connected together, which are at one physical location.

Landing Page (Jump Page) 

The page or view to which a user is directed when they click on an active link embedded in a banner, web page, email or other view. A click through lands the user on a jump page. Sometimes the Landing Page is one stage upstream from what would ordinarily be considered the Home Page.


When a visitor registers, signs up for, or downloads something on an advertiser’s site. A lead might also comprise a visitor filling out a form on an advertiser’s site.


A link is a form of advertising on a website, in an email or online newsletter, which, when clicked on, refers the visitor to an advertiser’s website or a specific area within their website.

Location Based Services (LBS)   

A range of services that are provided to mobile subscribers based on the geographical location of their handsets within their cellular network. Handsets do not have to be equipped with a position-location technology such as GPS to enable the geographical-trigger of service(s) being provided since the location of the cell-site can be used as a proxy. Assisted GPS combines cell-site information with satellite positioning for a more accurate read. LBS include driving directions, information about certain resources or destinations within current vicinity, such as restaurants, ATMs, shopping, movie theatres etc. LBS may also be used to track the movements and locations of people, as is being done via parent/child monitoring services and mobile devices that target the family market.


An advertisement or service through which an advertiser’s bricks and mortar location can be identified based on proximity of the consumer or their preferred location) can be LBS or user defined postal code).

Log files   

A record of all the hits a web server has received over a given period of time.

Meta-tags/ descriptions 

HTML tags that identify the content of a web page for the search engines.


A sub-site reached via clicking on an ad. The user stays on the publisher’s website but has access to more information from the advertiser.


The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. The MMA has over 500 members representing forty-plus countries.

Mobile Data Services 

Includes SMS, MMS, WAP, LBS and video.

Mobile Internet Advertising   

A form of advertising via mobile phones or other wireless devices (excluding laptops). This type of mobile advertising includes mobile web banner ads, mobile internet sponsorship and interstitials (which appear while a requested mobile web page is loading) as well as mobile paid-for search listings. Mobile internet advertising does not include other forms of mobile marketing such as SMS, MMS and shortcode.


A computer file format that compresses audio files up to a factor of 12 from a .wav file.


File format used to compress and transmit video clips online.


File format used to compress and transmit video clips online.

Multiple Purpose Units (MPU) 

A square online advert usually found embedded in a web page in a fixed placement. Called ‘multiple purpose’ as it is a flexible shaped blank ‘canvas’ in which you can serve flat or more interactive content as desired. See also Rich Media, Universal Advertising Package.

Natural search results   

The ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms according to relevancy to the term searched upon). See also spiderm algorithm, SEO.


An easy-to-understand written description of the information and data collection, storage, maintenance, access, security, disclosure and use policies and practices, as necessary and required of the entity collecting and using the information and data from the mobile subscriber.


Near Video On Demand service is the delivery of film and television programming from a server via a cable network or the internet. Like VOD these services are nonlinear and navigated via an EPG. Programming must be downloaded and the majority of existing services require the same amount of time to download as the duration of the selected programme.

OB – Outside Broadcast Unit 

Known as a “production truck�?. In the US an OB unit is a truck containing a mobile TV production studio.


Point of sale/access on the mobile network, but outside of the operator’s “walled garden�?/portal/deck, where consumers can access/purchase information and mobile products/content/utilities.


Point of sale/access within the operator’s “walled garden�?/portal/deck, where consumers can access/purchase information and mobile products/content/utilities.

Online HD 

Is the delivery of High Definition streamed video media. This typically conforms to 720p standards where 720 represents 720 lines of vertical resolution and p stands for progressive scan.

Online Video Advertising 

Video advertising accompanying video content distributed via the internet to be streamed or downloaded onto compatible devices such as computers and Embedded within rich media adverts – a video advert can be triggered by a user clicking on a banner phones. In its basic form, this can be TV ads run online, but adverts are increasingly adapted or created specifically to suit online. Video advertising can be placed before (pre-roll), during (mid-roll) and after (post-roll) video content. There are also a variety of other methods of delivery including:


An individual has given a company permission to use his/her data for marketing purposes.


An individual has stated that they do not want a company to use his/her data for marketing purposes.

Organic search results 

The ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the term searched upon. See also spider, algorithm, SEO.


Online advertising content that appears over the top of the webpage. See also Rich Media.

Paid Inclusion  

In exchange for a payment, a search engine will guarantee to list/review pages from a website. It is not guaranteed that the pages will rank well for particular queries – this still depends on the search engine’s underlying relevancy process.

Paid for listings 

Paid-for listings within general search services. This includes all of the non-graphical search advertising formats from keywords to direct feeds, local search and pay per call. Search is sold on a pay-per-click basis where the advertiser pays only when a visitor to the search website clicks on their advert. This does not include the search engine optimisation (SEO) techniques that can be used to make a website ‘search engine friendly’, nor does it include services specifically designed for recruitment, automotive, property and other traditional classified sections which should be counted in the classified section. See also Organic search results, PPC (Pay Per Click).

Paid Search  

 See PPC.

Pay for Performance Program  

Also called Affiliate Marketing, Performance-based, Partner Marketing, CPA, or Associate Program. Any type of revenue sharing program where a publisher receives a commission for generating online activity (e.g. leads or sales) for an advertiser.

Pay per lead 

The commission structure where the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.

Pay per sale  

The commission structure where the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.

Pay Per View (PPV) 

Is an ecommerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.

Personal Video Recorder (PVR) 

  is a hard disc based digital video recorder most use MPEG technology and enables viewers to pause and rewind live TV. PVR’s also interact with EPG’s to automatically record favourite programmes and have lead to an increase in the number of consumers watching “Time Sifted�? TV and skipping advertising breaks.


  An illegal method whereby legitimate looking e-mails (e.g. appearing to come from a well-known bank) are used in an attempt to get personal information that can be used to steal a user’s identity.


An illegal method of redirecting traffic from another company’s website (such as a bank) to a fake one designed to look similar in order to steal user details when they try to log in. See also Phishing.


  The area where an advertisement is displayed/placed within a publisher’s mobile content.


  Podcasting involves making an audio file (usually in MP3 format) of content –usually in the form of a radio program- that is available to download to an MP3 player.

Polite loading  

Fixed online advertising placements that load and display additional Flash content after the host page on which the advert appears has finished loading. See also Flash.


An ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, moved, resized or minimised.


An online advert that ‘pops up’ in a window over the top of a web page. See also interruptive formats.


  A browseable portal of links to content, pre-configured usually by the network operator, and set as the default home page to the phone’s browser.

Pay per Click (PPC)

  Allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored search/ paid search.


The streaming of a mobile advertising clip after a mobile TV/video clip. The mobile advert is usually 10-15 seconds.


The name given to the adverts shown before, or whilst an online video is loading. There can be more than one and although they all vary in length, they average 21seconds in duration.


Premium SMS. A text message that is charged at a premium over the standard rate.


  Also referred to as an Affiliate, Associate, Partner, Reseller or Content Site). An independent party, or website, that promotes the products or services of an advertiser in exchange for a commission.

Query string formation

  In a search engine, a query string is the set of words entered into a search engine by an individual e.g. a search for “search engine marketing information�?. Query string formation is simply the process of thinking of the correct query string to get the results required.


The number of unique web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period.

Real time  

No delay in the processing of requests for information, other than the time necessary for the data to travel over the Internet.

Rich Media  

is the collective name for online advertising formats that use advanced technology to harnesses broadband to build brands. It uses interactive and audio-visual elements to give richer content and a richer experience for the user when interacting with the advert. See also Interstitial, Superstitial, Overlay and Rich Media Guidelines.

Rich Media Guidelines 

Design guidelines produced by the IAB for effective use of Rich Media technologies in all forms of internet advertising. They aim to protect user experience by keeping them in control of the experience e.g. encouraging clearly labelled close, sound and video buttons.

Really Simple Syndication (RSS) 

  Software that allows you to flag website content (often from blogs or new sites) and aggregate new entries to this content into an easy to read format that is delivered directly to a user’s PC. See also blogs.

Run of network (RON)

  An ad buying option in which ad placements may appear on any pages on sites within an ad network.

Run of site (ROS)

  An ad buying option in which ad placements may appear on any pages of the target site.


When a user makes a purchase from an online advertiser.

Sales House  

An organisation which sells advertising on behalf of other media owners. These sales houses typically retain a percentage of the revenue they sell in exchange for their services. These organisations may combine a number of websites together and sell them as different packages to advertisers.

Search Engine Marketing (SEM) 

  The process which aims to get websites listed prominently in search-engine results through search-engine optimisation, sponsored search and paid inclusion. See also PPC and SEO and Paid Inclusion.

Search Engine Optimisation (SEO)

  The process which aims to get websites listed prominently within search engine’s organic (algorithmic, spidered) search results. Involves making a site ‘search engine friendly’. See also organic listings.


  A host computer which maintains websites, newsgroups and email services.


   The time spent between a user starting an application, computer, website…etc and logging off or quitting.

Serial Digital Interface (SDI) 

   Is a dedicated digital video interface used to carry broadcast quality video content.


Subscriber Identity Module. A removable part the mobile phone hardware that identifies the subscriber.


  Watching an existing TV service over the internet at the same time as normal transmission.

Site analytics  

The reporting and analysis of website activity – in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.


   A long, vertical, online advert usually found running down the side of a page in a fixed placement. See also Universal Advertising Package.


  Short Message Peer-to-peer Protocol – used for exchanging SMS messages.


Short Message Service.


Short Message Service Centre. A network switch for routing SMS traffic.

Sniffer Software 

Which identifies the capabilities of the user’s browser and therefore can determine compatibility with ad formats and serve them an advert they will be able to see/fully interact with (e.g. GIF, Flash etc).

Social Media

We refer to social media, in a commercial sense, as: the creation of useful, valuable and relevant content and applications by brands, or by consumers with specific reference to brands, that can be shared online, facilitated by web 2.0 technology.

Solus email advertising

   where the body of the email is determined by the advertiser, including both text and graphical elements, and is sent on their behalf by an email list manager/owner. Solus email advertising is conducted on an opt-in basis where the recipient has given their consent to receive communications..


Unsolicited junk mail.


A programme which crawls the web and fetches web pages in order for them to be indexed against keywords. Used by search engines to formulate search result pages. See also organic listings.

Sponsored Search 

  See PPC (Pay Per Click).


  Advertiser sponsorships of targeted content areas (e.g. entire website, site area or an event) often for promotional purposes.


  Signalling System 7. A worldwide standard for telecommunications hardware to talk to each other.


  Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.

Streaming media

   Compressed audio/video which plays and downloads at the same time. The user does not have to wait for the whole file to download before it starts playing.


A form of rich media advertising which allows a TV-like experience on the web. It is fully pre-cached before playing. See also Rich Media, Cache.


The ‘renting’ out of a section of a website by another brand who pays commission to this media owner for any revenue generated from this space e.g. dating services inside portals or bookstores inside online newspapers.

Text Ad 

  A static appended text attached to an advertisement.

Text Link

  Creative use for mobile advertisements – represented by highlighted and clickable text(s) with a link embedded within the highlighted text. Usually limited to 16-24 characters.

Third party adserving

   The technology used to deliver creative assets from one adserver into another, allowing advertisers to track the performance of the campaigns and recording impressions and clicks amongst other campaign metrics.


  Number of visitors who come to a website.

Universal Advertising Package 

   A set of online advertising formats that are standardised placements as defined the by the IAB. See also banner, skyscraper, button, MPU and embedded formats.

Unique users 

  Number of different individuals who visit a site within a specific time period.

Uniform Resource Locator (URL) 

  Technical term that is used to refer to the web address of a particular website e.g.

Universal player  

  Is a platform agnostic media player that will allow video and audio to be played on any hardware / software configuration from a single source file.

User generated content (UGC)

   Online content created by website users rather than media owners or publishers – either through reviews, blogging, podcasting or posting comments, pictures or video clips. Sites that encourage user generated content include MySpace, YouTube, Wikipedia and Flickr. See also blog, podcast.


Universal Mobile Telephony Service or ‘3G’ offers comprehensive voice and multimedia services to mobile customers by providing very high data rates and new functionality such as data streaming. 3G phones are backward compatible and can access all the services that 2 and 2.5G phones can, except that in this case, data can be transferred a lot quicker. This means that any service that Incentivated can currently provide, will work on the newer phones whose experience can be enhanced specifically based on handset type.


Virtual Mobile Network Operator. A company that uses the infrastructure of an existing (licence-owning) telecoms network operator. Tesco is an example of a  VMNO in Ireland.

Video On Demand (VOD) 

  Allows users to watch what they want, when they want. This can be either ‘pay per view’ or a free service usually funded by advertising

Viral Marketing 

The term “viral advertising�? refers to the idea that people will pass on and share striking and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

Voice Over Internet Protocol (VOIP)

  Technology that allows the use of a broadband Internet connection to make telephone calls.

Web 2.0

  The term Web 2.0 – with its knowing nod to upgraded computer applications – describes the next generation of online use. Web 2.0 identifies the consumer as a major contributor in the evolution of the internet into a two-way medium. See also user generated content.

Web based 

Requiring no software to access an online service or function, other than a Web browser and access to the Internet.

Web portal   

A website or service that offers a broad array of resources and services, such as email, forums, search engines, and online shopping malls.

Wilfing (What Was I Looking For) 

  Wilfing is an expression referring to browsing the internet with no real purpose.


  An e-mail whitelist is a list of contacts that the user deems are acceptable to receive email from and should not be sent to the trash folder(wikipedia definition).

WAP (Wireless Application Protocol)

  Standard for providing mobile data services on hand-held devices. Brings Internet content such as news, weather, travel, etc to mobile phones and can also be used to deliver formatted content such as wallpapers, ringtones, video, games, portals and other useful links. Incentivated provide the mechanisms to write and deliver mobile Internet content to subscribers.

Wi-Fi (Wireless Fidelity)

   The ability to connect to the internet wirelessly. Internet ‘hotspots’ in coffee shops and airports etc use this technology.


  A wiki is a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration.

Formats Glossary

MPU Island  

300x250 Square box - can be expandable


Vertical long ad unit 120x600


Horizontal long ad unit 728x90

Expandable MPU Island

Expandable 300x250 square box

Riverblock known ad unit which run across the ad page from left to right intrupting the content - similar to leaderboard


Similar to Billboard it is known as bellyband mostly by Dailymail.

Stalker Skyscraper

Skyscraper that follows up down the page as you scroll through the content


Pushes all the content to the left and takes over the whole screen to display a video


Splash unit that appears over a page content before disappearing after a few seconds.


One of the largest, most visible online ad units. The 970x250 canvas offers full rich media interactivity and the opportunity to showcase your brand however you want to tell the story – you can even turn the whole canvas into video for maximum impact.


The auto-expanding ad canvas expands to 970x415, pushing all page elements downward enabling advertisers to fully engage with users. After seven seconds (or if the user closes it), the ad seamlessly retracts and resolves to a 970x90 format.


Youtube format available on homepage takes up half the screen with 970x250


Ad Space Unit

Mini Skyscraper 

Half a skyscraper ad unit


Much small box ad unit that can host usually a logo


Known as a panel can be the ad unit on a mobile application - similar to MPU


Full page to flash for a few seconds before the homepage is launched.


The wallpaper that appears on the sides or behind the can be know as a skin or reskin

Custom Arch

Can push the content to the side similar to Sidekick but it take the corner of the content instead

Super Video Wall

Known for homepage takeovers as the whole page content is immersed in this super wall video to run for a few seconds


All the ad units on the page are taken up with every impression for a certain period of time. Booked on time period not impression CPM


Facebook term for solus position on the homepage newsfeed for the sponsored story ad unit

Homepage Takeover

Similar to roadblock but usually incorporates either an additional skin of the wall over some sort of rich media ad unit

Facebook Glossary

Account settings  

Use your account settings to manage basic account preferences. You can edit your name or email info, change your notifications preferences, turn on extra s...

Activity log  

Your activity log is a tool that lets you review and manage everything you share on Facebook. Only you can see your activity log. Learn more.


This refers to any changes on your page such as status updates, check-ins to your store, and any new comments, posts from other users, uploaded video clips, photos or articles posted from the page administrator. 


Ad Space Unit, usually referring to marketplace ads


Admins are people who create and manage activity in groups and pages. Learn more about group admins and page admins.

Audience selector

Your audience selector lets you choose who can see what you post, every time you post. Learn more.

Ad auction

For each ad impression, our ad auction system selects the best ads to run based on the ads' maximum bids and ad performance. All Facebook Ads compete agai...

Ads Manager

From your Ads Manager you can view all of your Facebook Ad campaigns, make changes to your bids and budgets, and pause or restart your ads at any time. Yo...

Advertising Guidelines

Facebook's Advertising Guidelines provide information about what kinds of ad content and practices are allowed or disallowed on the site. We recommend tha....

Avg. CPC

Your "Avg. CPC" (Average Cost Per Click) is the amount you're paying on average for each click on your ad. This is calculated as: total clicks on your ad...

Avg. CPM

Your "Avg. CPM" (average cost per thousand impressions) is the amount you're paying on average for every thousand impressions (views) of your ad. This is...


A badge is a box you can create to share your Facebook profile (timeline), photos or Page on other websites. Learn more.


You can block someone from seeing your profile, adding you as a friend, and sending you messages. Blocked also can mean that Facebook has temporarily rest...

Bid (or Max. Bid)  

Your bid is the maximum amount you've indicated you're willing to pay per click (if bid on a CPC basis) or thousand impressions (if bid on a CPM basis) on...

Billing Manager

The Billing Manager link can be found in your Ads Manager on the left side of every page. The Billing Manager provides you with a comprehensive summary o...

Billing Summary

You can find your Billing Summary under the Billing link in your Ads Manager. The Billing Summary will show you a list of all of your past ad charges. Cli...


A campaign is a grouping of ads you create in your account. All of the ads in a campaign share the same daily or lifetime budget as well as schedule, but...


Clicks are counted each time a user clicks through your ad to your landing page. If you're advertising a Facebook Page or Event, a click is also counted w...


If you're advertising a Facebook Page, event or app, Connections measures the response your message is driving among people who have seen your ads or Spon...


Conversions are the number of times people liked your Page or Place, RSVPed to your event, or installed your app within 28 days of clicking on your ad. Th...

CPC (Cost Per Click)

CPC stands for Cost Per Click. If your ads are bid on a CPC basis, you will be charged when users click on your ads and visit your website. As a CPC adver...

CPM (Cost Per Thousand Impressions)

CPM stands for Cost Per Thousand Impressions. If your ads are bid on a CPM basis, you will be charged when users view your ads, regardless of whether or n...

CTR (Click-Through Rate)

Click-through rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown on the site (impressions) in the same ti...


Chat is a feature that lets you send instant messages to online friends. Learn more.

Cover photo  

Your cover photo is the large picture at the top of your timeline, right above your profile picture. Learn more.


If you decide to run a Facebook pay Per Click advertising campaign, this refers to the number of clicks that your campaign received.  While 200,000 people may have seen your advert, you only pay for the 1,000 that clicked on it – taking these people to your Facebook page or you website (you decide). Clicks are different to connections as clicks do not automatically convert a user into a fan. 


Similar to fans, connections are the number of users who ‘liked’ your page, RSVPed to your event or subscribed to your app within 24 hours as result of seeing a sponsored story or ad.  


Credits are Facebook’s virtual currency that you can use to engage with games and apps. Learn more.

Daily Budget

Your daily budget is the amount you've indicated you're willing to spend on a specific campaign per day. Facebook will never charge you more than your dai...

Daily Spend Limit

The daily spend limit is the maximum amount that we will allow you to spend in one day. While your daily spend limit may increase as you successfully comp...


Events is a feature that lets your organize gatherings, respond to invites, and keep up with what your friends are doing. Learn more.


EdgeRank is an algorithm that prioritises content and determines what should be shown on a user’s newsfeed. The higher your EdgeRank, the more likely you are to be shown on a user’s newsfeed. Nearly 90% of fans only visit your page once so it’s important to increase your EdgeRank to maintain visibility on their newsfeed. To do so, it’s vital to constantly connect with fans and encourage them to interact with your page by posting interesting content or engaging fans in conversations through status updates. 


Any user that ‘likes’ your page will become a ‘fan’ of your organisation. Fans are only applicable to business pages. 


The average number of times each member of the target audience saw your campaign sponsored story or ad. 


Users can connect with other users by adding them as a ‘friend.’ You must ‘accept’ a friend whereas a user can automatically ‘like’ your business page and become a ‘fan.’ Friends are only applicable to personal profiles.  

Facebook Exporter for iPhoto

Facebook Exporter for iPhoto is an add-on you can download to make sharing photos and photo albums on Facebook easier from your Mac. Download the app or l...

Facebook Questions  

Facebook Questions is a feature that lets you get recommendations, conduct polls and learn from your friends and other people on Facebook. Learn more.

Family Safety Center   

Visit the Family Safety Center to find the information, tools and resources you need to stay safe online.


Friends are people you connect and share with on Facebook. Learn more.

Friendship page

A friendship page shows a friendship history between two friends on Facebook. Try it: Visit a friend's profile (timeline), open the gear menu in the top-ri...


Frequency tells you how many times each person saw your ads or Sponsored Stories, on average To raise your frequency, we recommend increasing your bid and...

Funding Sources

You can view your all currently active credit cards as well as any active ad credits under the Funding Sources tab in your ad account. To see your funding...

Games and apps

The games and apps you use on Facebook are created by outside developers on the Facebook Platform. Learn more.


Groups are close circles of people that share and keep in touch on Facebook. Learn more.

Instant personalization

Instant personalization makes a few select websites more useful by letting you bring your friends and interests with you when you visit. Learn more.

Impressions (or Imp.)

Ad impressions, or "Imp." are counted each time an ad or Sponsored Story is shown to a user, regardless of whether the user clicks or takes any other acti...


The term ‘impressions’ is displayed under any new activity. It shows the number of people that have seen the content as a result of it been posted on Facebook. It is not be confused with ‘like’ as ‘like’ shows the number of people who have read the post and clicked ‘like’, whereas  ‘impressions’ indicates the number of people that have seen the post


This is Facebook analytic software. It is a free service that can only be accessed by business page owners and page administrators. It measures the success of your business page over a period of time by providing feedback on page content and users who ‘like’ or interact on with your page. Insights offers businesses useful analysis on their pages fans geographic data, age and gender and much more.  

Likes & Interests Targeting  

Likes & Interests targeting allows you to refine your ad's target audience based on the content they've included in their profiles (timelines), as well as...


Clicking Like is a way to give positive feedback and connect with things you care about. Learn more.


Perhaps the most flexible of all Facebook terms. It can be interpreted in 4 ways:                              


Landing pages are the first page that a visitor lands on. A business can decide to land visitors to an existing info page or your ‘wall’, while other businesses prefer to create a customized/branded Facebook landing page. This should be eye-catching in line with your brand rather than a generic Facebook page. They generally have a strong call to action that leads the visitor to ‘like’ your page.


You can share a link from the web on Facebook. Learn more.


Lists are an optional way to organize your friends on Facebook. Learn more.

Login approvals

Login approvals is a security feature you can turn on in your security settings. When you turn on login approvals, you'll be prompted to enter a security...

Login notifications

Login notifications is a security feature you can turn on in your security settings. When you turn on login notifications, alerts are sent to you each tim...


Marketplace Ads display in the right-hand column of Facebook pages. Up to six Marketplace ads may show at one time on any given page. Advertisers do not currently have the option to choose on which pages their ads appear. Ads are eligible to appear beside apps, photos, groups, Pages, profiles (timelines), etc.


Messages is a central place to exchange private messages, chats, emails and mobile texts with friends. Learn more.


Key moments you've decided to highlight on your Page. 


You can update your status, browse News Feed, and view friends' profiles (timelines) all from your mobile phone. Learn more.

Mobile texts  

You can receive and respond to notifications through text messages (SMS) on your phone. Learn more.


This is a user’s homepage. It shows activity from pages and friends including status updates, posts from friends and business pages that they ‘like.’  All activity has been prioritised by EdgeRank.  


Networks are affiliations with schools or workplaces on Facebook. Learn more.                             

News feed

Your news feed is the ongoing list of updates on your home page that shows you what's new with the friends and pages you follow. Learn more.


Notes is a feature that lets you publish what's on your mind in a full rich format. Learn more.


Notifications are email, onsite, or mobile updates about activity on Facebook. Learn more.

Outstanding Balance

Your outstanding balance is the total of all invoices that have not yet been billed to your credit card. It does not include any charges for ads that have...


Businesses should create a business page and not a personal profile. For more information on the difference between the two click here…


Facebook places (which is free of charge), allows smartphone-enabled users to “check-in�? to different physical locations (shops, offices, restaurants etc) using the Facebook Mobile app. This lets people share with their friends where they are now and shows if other connected friends have visited this place in the past and recommended it etc. For a business they need to activate this feature by claiming their location/place on Facebook.


Pages allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post information and News Feed updates to people who like th...


Post can be pinned to the top of your timeline for 7 days, when unpinned this slots back to the entry date 


Photos is a feature that lets you share images and tag the people in them. Learn more.


You can share where you are with your friends by checking into places. You can also find friends nearby. Learn more.


You can poke someone to get their attention or say hello. Learn more.

Privacy settings

Your privacy settings let you manage basic privacy preferences, such as who can send you friend requests and messages. For everything else that you share o...                          


Your profile (timeline) is a complete picture of yourself on Facebook. Learn more.

Profile picture

Your profile picture is the main photo of you on your profile (timeline). Your profile picture appears as a thumbnail next to your comments and other activ...


To create an ad report and export it as an Excel (.xls) or .csv file, please visit your Ads Manager. From the ‘Ads Manager’ tab you can click on the 'Repo...


This is the number of first-time visitors to your page. A high EdgeRank score will help expand your reach.     


Search is a tool to find people and content on Facebook. Learn more.

Social plugins

Social plugins are tools that other websites can use to provide people with personalized and social experiences. When you interact with social plugins, yo...


Using this feature, brands can take up two column widths to display photos and videos more prominently on Timeline


Subscribe is a way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also a way to fine-tune your News Feed to... 

Social Clicks

The number of times your ad was clicked with social context (i.e. with information about a viewer's friend(s) who connected with your Page, Place Event, o...

Social Click Rate  

Social Clicks divided by Social Impressions

Social Impressions  

The number of times your ad was shown with social context (i.e. with information about a viewer's friend(s) who connected with your Page, Place, Event, or...

Social %

The percent of impressions where the ad was shown with social context (i.e. with information about a viewer's friend(s) who connected with your Page, Plac...            

Social Reach

Social Reach tells you how many people saw your ad or Sponsored Story with the names of their friends who had already liked your Page, RSVPed to your event...


If a user’s friends ‘like’ a page or a Facebook ad, or subscribe to an app then this will be seen on the right-hand side of a user’s profile. Sponsored stories can only been seen by the people who are authorised to view a user’s newsfeed.  Sponsored stories/ Facebook ads help drive users to your page and create visibility. 

Suggested bid ranges

The suggested bid range shown for your ad represents a range of CPC or CPM bids that are currently winning the auction for the audience you've selected. B...

Suggested Likes and Interests

As you select Likes and Interests to target your ads in the create flow, we may automatically suggest up to three relevant terms that you might want to tr... 


Facebook Pages are a heavily used feature of Facebook. Major brands, celebrities, etc. use Facebook Pages as their "social home" on the web. One of the most interesting features of Apps on is the ability for your app to be used within the context of a Facebook Page.

Targeted Audience

Targeted Audience is the number of people your targeting can reach, like the estimate you see in the self-serve ad creation flow. Use the Audience graph to...


A tag links a person, page, or place to something you post, like a status update or a photo. For example, you can tag a photo to say who’s in the photo or...


Ticker, on the right-hand side of your home page, lets you see all your friends’ activity in real-time. Learn more.


Your timeline is your collection of the photos, stories, and experiences that tell your story. Learn more.

Top story  

Your top stories are stories published since you last checked News Feed that we think you’ll find interesting. They’re marked with a blue corner and may b...


A typeahead is a dropdown menu that appears when you're searching for something. It guesses what you're searching for so you can find it faster. If you se...


Your Wall is the space on your profile where you and friends can post and share. Learn more.


Upload short videos to share your experiences. Learn more.

Video calling

Video calling is a feature that lets you to talk to your friends face to face. Learn more.

Twitter Glossary


A post made on Twitter by a user.

ReTweet or RT 

Reposting something that has already been posted on the Twitter stream. RT usually precedes the original poster to give credit. E.g. RT @problogger New at ProBlogger: How to Blog: Choose a Niche for Your Blog [Why Niches are Important]


Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"


If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234what is your order number?"


This is a Direct Message sent to a twitter user. One has to follow you in order to DM them. DMs don’t appear in the public twitter stream but go directly to the receiver’s inbox.


This can sometimes be used in place of RT. E.g. What are some of the good alternatives to PayPal? via@stoneatwine


If someone’s tweets appear in your stream then you are following them.


Someone who is reading your tweets

Unfollow or De-Friend

This is when someone stops reading your tweets.

@ Reply

The @ symbol is used to reply to a twitter user. E.g. @StoneAtwine @normzo Orange Uganda is a very new entrant into that market & best of class, so they’re able to screw us over. #nocompetition

# (Hashtag)

A hash symbol is used to comment about a certain topic in a tweet so that people searching for it can easily find it. Searching for #iran will give you all the tweets that contain news about Iran


Someone who uses Twitter


People who use Twitter


Twitter friends that one is constantly in touch with. Think about ‘Peeps’


A-list Twitter users or Twitter élite. These usually have a big number of followers and are somewhat famous and influential in Twitter circles. These include people like @chrisbrogan, @Scobleizer, @GuyKawasaki, @mashable, @aplusk and @tmsruge (upon request in comments below).


The collective group of people who tweet.


Including a URL in your tweet.

Promoted Tweet

They have to be posted just like any other regular tweets that companies pay to have them show up on top of searches for related terms. and be a part of the ecosystem before a company is able to use them in their campaign. But since companies are able to say anything on Twitter and will be able to promote their own tweets, in the end, most will be just regular ads, albeit with a 140-character limit. 

Linkedin Glossary


LinkedIn members who have accepted an invation to connect, to view each others profiles and network.

1st Degree Connections 

Users you’ve chosen to connect with. You most likely know them eg. have been to school/university/work with them.

2nd Degree Connections

A contact of a 1st degree connection eg �? a friend of a friend�? You must request an introduction from 1st connection.

3rd Degree Connections

  A contact of a 2nd degree connection. You must request an introduction but requires an intermediary step.


Is sent to an existing member or another individual not on LinkedIn to join or make a connection.


A group of users that can contact you through connections up to three degrees away.


Allows professionals to advance their careers by sharing expertise, experience and knowledge. Users can join a maximum of 50.


Private messages that allow a member to directly contact any LinkedIn user, whilst protecting the recipients privacy (fee based).

Activity Feed

Displays network activity such as joining/starting groups, comments, profile changes, and application downloads.

Activity Broadcasts

What is sent to the Activity Feed and visible to others. Can be edited.

Open Link Network

Premium members can join, which then allows any LinkedIn member to send them an InMail free of charge, regardless of relationship.


Can be found in the ‘more’ tab, and is organsied into New, Top and Catagorised. Browse questions and subsequent asked by all LinkedIn users.


The process whereby a 1st degree connection must request an introduction from the secondary connection, in order to connect to the 3rd.

Local Connection  

Connections that are in your area listed on your account.


Comment written to recommend a colleague, business partner or provider of a professional service including service providers that are not members.

Business Account 

Can be paid annually or monthly. Features include 3 InMails a month, more profile search results, expanded profiles and storage space.

Business Plus Account

  Can be paid annually or monthly. Features include 10 InMails a month, hightened search results, expanded profiles, storage space and company intro’s.

Executive Account

  Can be paid annually or monthly. Features include 25 InMails a month, premium search results,maximum storage,3rd degree connection info, search filters.

Job Seekers Account 

You can choose basic, standard or plus, for paid accounts that maximise your job seeking, and to make yourself visable to employers.


An acronym of ‘LinkedIn Open Networker’ Sometimes visable on peoples profile, as an ‘open networker’ you agree to connect with anyone, regardless of industry or connection, to boast network size.

Anonymous Viewers 

Chosen to keep personal identification information private. Often they are recruiters wanting to remain discreet.

IDK response

 Sending out unconsidered invitations or invitations on mass may result in an IDK response stating ‘I don’t know this person’ Over 3 IDK responses may result in an account suspension. To avoid this, personalise invitations with a greeting.


Applications can enhance your LinkedIn experience, by integrating other social media networks such as Twitter, Facebook and WordPress, and by enhancing your professional profile with a reading list or portfolio app. Find a list of apps here

Pinterest Glossary


Pins are images from around the web or those uploaded from your PC that are then added to Pinterest.


Boards are collections of pins. Just like a noticeboard in your office, it can have lots of Pins attached to them. Boards are sorted into subjects like architecture, cars, weddings, interiors or brands.


To repin on Pinterest is to copy a Pin to a different board, such as one you have created yourself, you could move a lovely plant from a board called ‘Green things’ to your own board called ‘For my garden’.


  You also have the option to “like�? a pin. When you “like�? an image it is added to the Likes section of your profile, but is not added to one of your boards or shared with your followers.


  A pinner is a user of Pinterest.

Follow a pinner 

On a user’s profile you can either follow just one of that Pinner’s boards by clicking the “follow�? button at the bottom of the board. Or if you’d like to follow everything a user pins, click the “follow all�? button under their profile picture.

Mention a pinner 

Just like Twitter, you can mention fellow Pinterest users in the comments of your pins by using the @ symbol and the username of the pinner you want to mention.


A social image sharing site where users can create and organise theme-based visual collection of images

Youtube Glossary


Video Annotations are a way for you to add interactive commentary to your videos!

Blocked Users

You have the ability to block specific other users from making comments on your videos or sending you messages. To block a user, go to their Channel page and click the Block User button under the Subscribe button. Similarly, you can unblock users by returning to their Channel page and clicking the Unblock User button where the Block User button used to be.


The YouTube video player downloads a video as it plays. A buffer is a section of memory in your computer which allows for the simultaneous writing and reading of information-- on YouTube, the buffered section is represented by the red section of the video timeline.


"The Caption feature allows you to give viewers a deeper understanding of your video. Adding captions and subtitles makes your videos more accessible to people who can't follow along with the audio, either because they speak a different language, or because they are deaf or hard of hearing. "


A video can belong to one of several categories. YouTube conveniently organizes much of its featured content under theBrowse tab (located at the top of each page) by category. The categories displayed include Autos & Vehicles, Comedy,Education, Entertainment, Film & Animation, Gaming, Howto & Style, Music, News & Politics, Nonprofits & Activism,People & Blogs, Pets & Animals, Science & Technology, Sports, and Travel & Events.


Content Identification and Management System.


A content owner using YouTube's Content ID System asserting rights on content that they own.


Users may post verbal comments on videos, Channels, or other comments. Comments may be posted either on the watch page (where you view a video) or on a Channel page.

Content Identification and Management System

"YouTube's unprecedented Content Identification and Management System (CID) lets rights owners:
Identify user-uploaded videos comprised entirely OR partially of their content, and Choose, in advance, what they want to happen when those videos are found: make money from them, get stats on them, or block them."

Content Verification Program

YouTube is committed to helping copyright holders find and remove allegedly infringing content from our site. To that end, we have created a Copyright Verification Tool that assists copyright owners in searching for material that they believe to be infringing, and providing YouTube with information reasonably sufficient to permit us to locate that material.

Design (Channel)

You can customize the look and feel of your Channel by choosing a theme and color scheme, and by configuring the modules (such as Subscriptions and Recent Activity) you'd like to display. Click your username in the top-right corner of any YouTube page, click My Channel, then click the different tabs across the top of the Channel page to view different options.

Developer APIs and RSS

YouTube offers open access to key parts of the YouTube video repository and user community via an open API interface and RSS feeds. Using our APIs, you can easily integrate online videos from YouTube's rapidly growing repository of videos into your application

Embedding / Embeddable Player 

You can have YouTube videos appear inside other webpages and blogs. If the video owner has enabled embedding, click the Share button under the video, followed by the Embed button. Next, simply copy the code that is displayed and paste it in your website or blog. (Note: If the video owner has disabled embedding, the Embed field will not be displayed and you will not be allowed to embed the video).


Your Favorites is a list of videos you've selected that you can keep track of from within your own account and channel (like a special playlist for your favorite videos). To add a video to your list of Favorites, visit the watch page of that video and click Add to beneath the video. From the drop down menu, select Favorites to add that video to your list of favorite videos. To keep track of all your favorites, simply click your username, located in the top right corner of any page, and select Favorites from the drop down menu. You can also visit your Channel page where your Favorites will appear on the right side of the page.

Featured Videos

Featured Videos will be primarily populated with videos from YouTube's thousands of partners, but might also include select user videos that are currently popular or that we have previously showcased in Spotlight Videos. We will automatically rotate these videos throughout the day to keep them fresh. Featured Videos are not advertisements or paid placements, but do feature content from partners with whom we have a commercial relationship.


Installing a news reader that displays RSS feeds from the websites you specify allows you to keep up to date with all your favorite content by checking the RSS feeds you have subscribed to and displaying new items from each feed. Instead of downloading a dedicated news reader, you can also use a web-based news reader.


Playback refers to any time-based media content which is being played. Because the content must be created, recorded, and then posted somewhere, first, in order for others to play it back later, we refer to the playing of the content as a "Playback".


A Playlist is a collection of videos that can be watched on YouTube, shared with other people, or embedded into websites or blogs. "Favorites" is your default Playlist, but you can create as many as you want. 

Private Message

You can send other YouTube users a private message by visiting your account page. To do so, click the link labelled Account at the top right of any page.

Profile Page

Your profile page on YouTube is also known as your channel page. A Channel is the page which is viewable by the general public and contains a user's profile information, videos, favorites, etc. To view your own Channel, log in and click on your username, displayed at the top-right of any page.


While watching a video, you can see the overall number of likes and dislikes that it has. You can click on the thumbs up and thumbs down icons to rate the video yourself.

Share Video

If you find a video you'd like to share with other people, click the Share link located under the video to send a notice to any friend of your choice containing a link to that video.

Sponsored Videos

Sponsored Videos are videos promoted by users or partners who want to gain additional exposure for their content. Users of Sponsored Videos pay for their videos to receive additional exposure to relevant YouTube audiences by appearing alongside search results.

Spotlight Videos

Spotlight Videos is a periodic module showcasing interesting and timely content from our community and partners, all organized around an event or theme. Spotlight videos are not advertisements and are not based on any commercial relationship.


Stream refers to the stream of data which is transmitted over a network to allow the delivery of time-based media playing back in real time as it is transmitted. It can also refer to a simple broadcast of content for others to connect with.


Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.


TestTube is YouTube's area to try out new ideas before we release them fully.. If you'd like to try out some of the ideas we're playing around with for the future, visit TestTube and let us know what you think.


A thumbnail is a small picture which represents your video on YouTube. After your video has been successfully uploaded, three representative video thumbnails will be generated automatically by the system. Once these thumbnails have been generated, you can select one of the them as your video thumbnail.


An upload is content which is posted to a server. When you upload videos to YouTube you are loading your video file onto our server which will then host it for you to share with other users.

Video Responses

A video response is a video which is posted in response to another video. If the owner of a video has allowed video responses, you can post a video response by clicking the "Post a Video Response" button, located under the video on its watch page.

Video views

A view occurs when a person watches your video. In order to preserve accuracy in view counts, we identify irregular playbackssuch as spam and remove these from viewcount.

Viewing History

YouTube remembers the videos you have recently viewed.


VLogs are most often a video of someone talking into the camera about their thoughts on a particular subject matter. VLogs are generally a frequent posting of videos which are personal in nature keeping with the idea of a "log" or diary.


Page Every video on YouTube has a "watch page". This is the page where you will generally view videos and see other information about it.


To record a video directly into YouTube, you need to have a webcam or camcorder attached to your computer and a confirmed email address to use this feature.

YouTube Promoted Videos

YouTube Promoted Videos brings the power of search advertising to YouTube. An easy-to-use tool, Promoted Videos enables video content owners to promote their videos across YouTube through a dynamic, auction-based marketplace.

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